Our Thesis

No-code is part of a long history of the democratisation of knowledge

The written word was invented sometime between 3,500 and 3,000 BC, allowing for knowledge and information to be recorded, stored and accessed in written text. Yet for thousands of years from that point, that knowledge and information was only accessible to a small minority because written text could be produced at scale. Hand-copying could produce 4 pages per day and hand-printing could produce 40 pages per day. This changed with the invention of the Gutenberg press which made it possible to produce 3,600 pages per day from a single press. The resulting increase in access and flow of information and knowledge, and the spread and evolution of ideas, fundamentally changed the world as we know it. We believe no-code software is part of this history of how knowledge and information is produced, accessed and shared, albeit not in the form of written text, but in the form of software. We envision a world where the default medium for storing information and knowledge is not in written text, but in actual functional software tools and applications. We believe that the future will consist of people building, sharing, and contributing to knowledge and information stored as useful software tools as commonly as we today write word documents or send emails.

The software-native workforce is coming

Most people cannot code, but the workforce is increasingly dominated by people who have spent their entire life using software through visual interfaces and GUIs: word processing and spreadsheets, web apps like Google Forms and Facebook, and mobile phone apps. While this software-native generation has used software their entire life, they have been largely alienated from actually controlling how that software works beyond the parameters allowed by those who built the software. The desire to customize software – to make it work precisely how you want it to work and exert actual control over it – is a force which we believe will become an incredibly powerful as this software-native generation becomes more and more dominant in the workforce and society as a whole.

Workflow automation can get way more ambitious

Right now, most workflow automation is focused on simple, administrative tasks. We are driven by the idea that workflow automation can get way more ambitious – that it can go from simple, mundane administrative tasks and into more complex, multi-staged, multi-department workflows driven by deep domain expertise and knowledge that drives more higher value work and business processes.